AYZH is a new venture taking a for-profit approach to developing,
commercializing, and scaling low-cost, high quality products that
impoverished women want and need to help improve their standard of
living.
http://33needs.com/ventures/ayzh
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You’re a startup company. Your PR/Marketing budget? Ah, right around
$0. So how do you get in some the biggest, most widely read
publications in the world? Short answer: Send concise, personable, and
compelling emails to lots and lots of people in charge of writing the
stories.
their worldview? How does it connect to stories they’ve written in the
past? How does it appeal to them, on a personal level? Here’s a sample email (see TechCrunch response beow) 33needs used to
launch in TechCrunch, Venture Beat, and others: Hey Erick, Big fan of your work since way back in the Business 2.0 days. Thanks
for all the great stuff throughout the years; your insights have
become required reading for me. We were hoping you’d take a look at a social investing platform we’re
about to launch for startups with a social/environmental mission. We act as a platform, like eBay, for the everyday person to invest,
not donate, in startups. For example, 20,000 people could invest $50
each in HalfUnited.com, one of the companies raising money with us.
You can check out a post about the concept and the company, called
33needs, in a social innovation blog: http://bit.ly/fWGZF6 It’d be great if you’d consider chatting with me about what we’re up
to. Is there any chance we could talk for a few minutes? I’d be
grateful for your time. Again, thanks for all the great content over
the years. All the best, Josh
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We love dogs here at 33needs.
Almost as much (OK, maybe more) than impact investing and doing good.In that spirit, we’re starting a new contest, called “The 33needs of
my dog.” It’s beginning 6/1 (AKA, Today!) and finishing on 6/8. We’re
asking you to send in pics or videos of your doggy doing something
ridiculous to team@33needs.com. The coolest one gets $75 to invest. Here’s the first nomination submitted by one of us, entitled “Sticks
and Stones.” Please note the dignity Jake displays in the midst of the
anger onslaught: http://www.youtube.com/user/joshtetrick#p/u/13/h4EpBe1g-CE
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http://venturehacks.com/articles/presentation-hacks What you should send to investors:
http://venturehacks.com/articles/elevator-pitch Awesome pitch advice from founder of about.com:
http://techcrunch.com/2010/11/02/365-days-10-million-3-rounds-2-companies-all… One-line pitch:
http://techcrunch.com/2010/11/03/madlibs-pitch-adeo-ressi-founder-institute/ 5 magic slides:
http://techcrunch.com/2010/11/02/365-days-10-million-3-rounds-2-companies-all… Raising money through email:
http://online.wsj.com/article/SB10001424052748704141104575587930815328888.htm… Term sheet generator:
https://dealbuilder.wsgr.com/dealbuilder.asp Invest in lines, not dots:
http://www.businessinsider.com/invest-in-lines-not-dots-2010-11 Creating a demo:
http://particletree.com/features/how-we-prepare-a-demo/ How to pitch to VC:
I pitched 200 Vcs in 10 months:
http://thestartupfoundry.com/2011/03/28/i-pitched-200-vcs-in-10-months-before… Great list of funding resources for social enterprise:
http://www.ned.com/group/seeb/ws/social_entrepreneur_funding/
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And we, including our mascot dog, Jake, couldn’t be happier.
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We’re so proud to announce the 33needs.com shop, a first-of-its kind
shop for the products and services of social entrepreneurs. This pic
is a quick preview of what’s to come later this week. - J
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