Text 6 Jun How to get in TechCrunch
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You’re a startup company. Your PR/Marketing budget? Ah, right around
$0. So how do you get in some the biggest, most widely read
publications in the world? Short answer: Send concise, personable, and
compelling emails to lots and lots of people in charge of writing the
stories.

Think to yourself: How does this story (aka, my company) relate to
their worldview? How does it connect to stories they’ve written in the
past? How does it appeal to them, on a personal level?

Here’s a sample email (see TechCrunch response beow) 33needs used to
launch in TechCrunch, Venture Beat, and others: Hey Erick,

Big fan of your work since way back in the Business 2.0 days. Thanks
for all the great stuff throughout the years; your insights have
become required reading for me. We were hoping you’d take a look at a social investing platform we’re
about to launch for startups with a social/environmental mission.

We act as a platform, like eBay, for the everyday person to invest,
not donate, in startups. For example, 20,000 people could invest $50 
each in HalfUnited.com, one of the companies raising money with us.
You can check out a post about the concept and the company, called
33needs, in a social innovation blog: http://bit.ly/fWGZF6 It’d be great if you’d consider chatting with me about what we’re up
to. Is there any chance we could talk for a few minutes? I’d be
grateful for your time. Again, thanks for all the great content over
the years.

All the best, Josh

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